A heartbroken snake expert and blogger filmed himself to death after allowing his pet black mamba to bit him after his marriage broke down.
Arslan Valeev, 31, from St. Petersburg, Russia, was apparently distraught following marriage break-up with wife Ekaterina 'Katya' Pyatyzhkina.
In the video, Arslan pleaded with viewers to contact his ex-wife as he visibly deteriorated on camera.
His breathing quickened and his eyes started rolling before his limbs appeared to become numb from the deadly snake's venom.
The actual snake bite was not shown, but Arslan, a former zoo employee, showed off the bite on his hand.
At the end of the footage, he got up from his chair and staggered off the camera. He died soon afterwards.
At least one viewer is believed to have called emergency services, which later arrived but were unable to save him.
In the live stream footage, he said: "If I die, then I die... I just will stay with you for some time. Just in case - on my mobile there is a message for Katya..."
"Pass on to Katya that I loved her very much," he said, while showing his bitten finger with blood on it.
"Beautiful, isn't it? Oh, damn, how it... Bye to everyone... I can't believe it is happening to me..."
He and Katya were famous for running YouTube channels BobCat TV (about felines) and Exotarium (about snakes) with hundreds of thousands of followers.
Earlier this month, Arslan publicly apologised after he allegedly beat Katya so badly she suffered a concussion after accusing her of cheating.
[With reports from Metro UK and The Sun.]