Home , , , , , , � Boysen KNOxOUT Project 'makes life better' along EDSA

Boysen KNOxOUT Project 'makes life better' along EDSA

We all know that EDSA is one of the busiest, most traffic-congested roads in Metro Manila. And thousands of vehicles that pass through it generate more and more air pollution which is proven to bring harm to our health.


The good guys from Boysen started a bright idea to at least lessen air pollution in the longest avenue in Metro Manila.


The Boysen KNOxOUT Project aims to make life better along EDSA by featuring artworks in the walls of the roads by using a breakthrough paint that contains the new CrystalActiv technology, which uses titanium oxide. This material is activated when exposed to sufficient energy like sunlight or ambient light to create a film that neutralizes any pollutants like NOx (nitrogen oxide) and SOx (sulfur oxide) that come into contact with it.


As taken from its official Facebook page:


The Boysen KNOxOUT Project: EDSA is a large-scale urban renewal project that challenges the odds against making life better along EDSA, the longest and one of the most traffic-congested avenues in Metro Manila.

This massive endeavor will involve 11 internationally circulating artists who will conceptualize eight massive artworks in a number of areas within the 24 kilometer length of EDSA.

The project will use Boysen KNOxOUT, a breakthrough paint that contains the new CrystalActiv technology, which uses titanium oxide. This material is activated when exposed to sufficient energy like sunlight or ambient light to create a film that neutralizes any pollutants like NOx (nitrogen oxide) and SOx (sulfur oxide) that come into contact with it. Pollutants are converted into less harmful substances. The by-products of this conversion are negligible amounts of carbon dioxide and water.

In effect, the Boysen KNOxOUT Project: EDSA will perform two duties that the city is clamoring for – an unprecedented public art project that will help transform EDSA as a showcase for art, and a huge functional piece that aids in neutralizing the air pollution in Metro Manila’s main artery.

And some of the pics:

Mantrade gets a cool, fresh look.

An artwork in Cubao area.

Cubao walls are painted using the breakthrough paint technology.


More paintings, more fun. It's truly more fun in the Philippines with these efforts to save the environment!


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