Tuesday, April 17, 2012

Tupac Hologram performs at Coachella 2012

For many, Tupac's iconic swag still lives on.




And on Sunday night at the Coachella, an annual music festival, a hologram of deceased rapper Tupac Shakur appeared in front of more than 100,000 fans, performing as part of a live set by rappers Snoop Dogg and Dr. Dre. The lifelike hologram captured Pac's moves and swag, all from Dr. Dre's idea.


"What up, Coachella?" the shirtless rapper asked the crowd before bouncing into the classic single "Hail Mary."


"We worked with Dr. Dre on this and it was Dre's vision to bring this back to life," said Nick Smith, president of AV Concepts, the San Diego company that created the hologram. "It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life."


The hologram reportedly cost anywhere from $100,000 to more than $400,000 to pull off.


The hologram already has a Twitter page and is followed by 18,244 people as of this posting.


Tupac Shakur, also known as 2Pac, Pac, and Makaveli, was murdered in 1996. He has sold over 75 million albums worldwide as of 2007, making him one of the best-selling music artists in the world.














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