Wednesday, April 3, 2013

Employees using social networks more productive - study

A study revealed employees who use more social networks are more productive in general than those who are blocked of accessing social media sites in the Internet, an article from tech site Mashable said.

New data on the workplace by Evolv, a startup that monitors hundreds of metrics from Fortune 500 companies, determined that hourly employees who use social networks - such as Facebook, Twitter, Pinterest, or LinkedIn, are more productive such that they can make more sales or handle customer service calls faster than those who were not on social networks.

These employees also tend to stick around for longer (94 days of tenure with a company on average, against 83 days to those who shun social media).

Employees who use five social networks or more are slightly better at converting sales and handling customer service than employees on four or fewer networks, by 1.5% and 2.8% respectively. Their average tenure however is a little lower at 92 days (probably because they're more in demand).

Evolv pointed out though that using more social networks does not guarantee you to become better at your job, but could just be a leading indicator of your computer literacy.


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